Inspired by her mother’s garden and guided by a deep love for the natural world, owner Natalie Elsberry has spent over two decades flowering Lincoln, Nebraska with intention, care, and creativity. What began with I Bloom—her beloved home wedding floral studio—has blossomed into Of the Earth Florals: a full-sensory floral boutique, café, and event space designed to spark joy and gather community.

Of the Earth Florals is your one-stop shop for all things lush, soulful, and beautifully unexpected. We offer wildly fresh flowers, eclectic gifts, cozy sips from our in-house café, and a space that welcomes everything from small celebrations to creative workshops. Whether you’re here for a bloom bar moment, a coffee with friends, or to plan your next event, we’re here to make it feel meaningful—and maybe a little magical.

Treat yourself to something beautiful. Stay for a class, rent our event space, or simply swing by for a drink and a dose of flower therapy. We’re here to delight, connect, and help your story bloom—one petal (or latte) at a time.

When your love for nature runs deep, your flower shop grows into something more—a place where petals meet purpose, where beauty is intentional, and where every detail is designed to delight. Of the Earth isn’t just about flowers (though we do those really well). We’re about creating experiences, building community, and sharing the kind of joy that sticks with you long after the bouquet fades.